Wit. Incorporated
2024
Melbourne/Naarm
In July of 2024, Creative Flat was entrusted with creating video content and developing marketing and social media concepts for Wit. Incorporated and their incredible production of First Love is the Revolution.
Production Trailer
We produced a Production Trailer for First Love is the Revolution to communicate the production's zany, youthful, and violent aspects. Creative Flat worked alongside Wit. Incorporated throughout the campaign for First Love is the Revolution to ensure the marketing was consistent and thought through. The audience understood the narrative of the show's production, from the first rehearsal to the final bows. This transparency in marketing constructs bonds between the audience and Wit. Incorporated.
Teaser Trailer
Before we realized the final trailer, we created a teaser trailer. Through conversations about marketing goals and with stylistic input from the show's director, we conceptualized and produced a teaser trailer in line with the campaign and the production's aesthetics. It was an extremely successful digital asset for advertisements and social engagement during the specified period of the marketing strategy.