Everyone wants to be Emma

2023

Melbourne/Naarm

Creative Flat worked with Zadie Kennedy Mccracken & Ella Crowley on their play Everyone wants to be Emma. We produced rehearsal photography in line with the show's aesthetic and themes.

We wanted the rehearsal photography to feel whimsical and feminine. We also used a digital camera from 2006 to capture headshots of the cast. This performed excellently on social media, proving that storytelling and aesthetic connection play a huge role in digital marketing.