Hour of the Wolf
2023
Melbourne/Naarm
By the time we began working on Hour of the Wolf, most of the assets had been made and were in market. These assets were not performing as expected, so we wanted to try a more contemporary approach, which was incredibly successful.
Based on trend research and the target audience for Hour of the Wolf, we understood the need to create content that connected the audience to the immersive world. This, alongside the rise in film photography with Gen Z and millennials, led us to produce film photography assets that could be shared through their own channels. The audience engagement was huge. This content gave people something to latch on to. It was as though the play was coming to life on their phone in a way no other theatre company had done before, or has done since.
Film Photography
Another area we wanted to explore was creating social videos. These performed successfully as the content was similar to regularly consumed social content. We neatly packaged the marketing in digestible and fun social videos that tied strings between the actors and the audience.
Social Videos