Macbeth (An Undoing)
2024
Melbourne/Naarm
Macbeth (An Undoing) was a monumental production with many revolving parts. We created content that followed the cast and creatives throughout the show's development. By the time Macbeth (An Undoing) opened, the audience had developed a deep understanding of all the steps needed to produce such a gigantic show. The audience was inclined to purchase a ticket based on the show's merit and storytelling through marketing.
Rehearsal & BTS Photography
Polaroids & Headshots
Using data from the Hour of the Wolf campaign, we understood that physical media performs excellently and has the highest engagement. This informed how we proceeded with the headshots and rehearsal room content.
Social Assets
Building a revolving set and costuming a Macbeth remake is an intricate and fascinating task. Modern audiences desire to learn about every aspect of a product they consume and the faces behind creation. We produced videos with the set and costume designer to cater to the audience's interests. Out of the entire campaign, these videos had the most engagement.
Costume Photography
